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Wakefield, MA – July 14, 2015 – Vestmark, a premier SaaS technology provider of comprehensive portfolio management and trading solutions, announced today that it has acquired proposal generation and sales analytics technology from Advanced Objects, a Chicago-based provider of financial technology and consulting services. The technology will be integrated with VestmarkONE®, Vestmark’s award-winning unified wealth management platform.
As part of the transaction, Jeff Peterson and Arthur Potasiak, co-founders and primary principals of Advanced Objects, are joining Vestmark to oversee the integration with VestmarkONE.
VestmarkONE is a single platform that delivers institutional-caliber portfolio management, rebalancing, trade order management, performance measurement, pre- and post-trade compliance, and client reporting – all at the scale to support large wealth management institutions. With the integration of proposal generation into its suite of turnkey wealth management tools, VestmarkONE clients can seamlessly:
- Customize and complete investor risk profiles and risk investment policy statements
- Review in-depth analytics of the investor’s current holdings and accounts
- Assess investor goals and automate suitable, program- or platform-specific investment recommendations
- Optimize portfolio construction by researching all approved mutual funds, ETFs, SMAs, closed-end funds, equities and fixed income securities
- Generate and share interactive proposals and investment plans on PCs, iPads and Android tablets
- Utilize digital enrollment documentation to fully automate the account-opening process
“Given our innovative, advisor-facing UMA and UMH capabilities, combining Advanced Objects’ proposal generation technology with VestmarkONE was critical towards seamlessly marrying the entire wealth management process from initial client engagement and portfolio construction through ongoing portfolio management and client reporting,” said John Lunny, CEO of Vestmark. “Advanced Objects’ technology is the only proposal generation technology capable of wholly leveraging VestmarkONE’s rich portfolio management capabilities. We are thrilled to welcome the talented Advanced Objects team on board.”
“Advanced Objects has worked closely with our clients to create highly effective proposal generation and sales analytics solutions,” said Jeff Peterson, Managing Principal of Advanced Objects. “It was clear that there was an opportunity to bring tremendous value to our clients by merging our technology into a platform with the broader set of complementary capabilities represented in VestmarkONE. In addition, the rapid growth and culture of innovation within Vestmark aligns with the culture and principles we have developed at Advanced Objects, and I look forward to delivering client success as part of the Vestmark team.”
About Advanced Objects:
Advanced Objects is a software development and technology consulting firm focused on enabling Asset Managers, Broker/Dealers and Financial Advisors to grow AUM by building deeper relationships with clients and prospects.
Founded in 2000 with offices in Chicago and the San Francisco Bay Area, Advanced Objects specializes in the development of innovative products and services for the Financial Services industry. For more information please visit www.advancedobjects.com.
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About Vestmark
Headquartered in Wakefield, Mass. and founded in 2001, Vestmark is a leading provider of portfolio management solutions and outsourced services for financial institutions and their advisors, enabling them to efficiently manage customized client portfolios through an innovative technology platform. Supporting over $1.5 trillion in assets and 5.5 million accounts, Vestmark is a partner to some of the largest and most respected wealth management firms. For more information about Vestmark’s solutions, call (781) 224-3640 or visit www.vestmark.com.
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